Jo Atkins is the Founder and Director of jam solutions. She is a registered pharmacist and healthcare consultant, having completed her undergraduate pharmacy degree at the University of Sydney, postgraduate qualifications in Health Economics at Monash University and her Masters in Management (Marketing) at Macquarie Graduate School of Management.

 

 Jo has worked in the Australian healthcare industry for the past 20 years, gaining experience and having responsibility in a variety of roles including marketing, business development, medical and regulatory affairs. Over the past 9 years Jo has provided consulting services to a diverse number of clients across a varied number of projects. Given her experience in a number of cross functional roles and as a consultant Jo has a solid understanding of the complexities of the healthcare industry, the regulatory and reimbursement environment and the opportunities for growth in products and services.

 

Prior to starting jam solutions, Jo was a consultant at Commercial Eyes Pty Ltd, a leading health technology commercialisation company where she initiated and managed market insight projects for locally and internationally based clients.

 

Having either worked for or worked with over 60 companies in Australia and internationally, Jo has significant insight into the process involved in the commercialisation of drugs and health-related services in Australia. Jo’s expertise through her hands-on experience with a number of different brand planning tools and delivering new brands to the market has enabled her to provide advice to a range of companies in refining or enhancing their current marketing frameworks to align with best practice.

 

Jo is at the forefront of market access for innovative medical technology, having advised a number of international and local clients on commercialisation pathways and market entry strategies for combined product and service offerings (companion diagnostics). Her comprehensive advice has been pivotal to clients understanding and making decisions in the context of complex regulatory environments, treatment pathways and patient journeys and determining optimal distribution channels.

 

Jo is passionate about delivering competitive insights that ensure the appropriate evaluation and rigour is behind all market entry strategies and product commercialisations.